Medan, June 8, 2024 – Infrastructure development remains a crucial aspect of enhancing economic growth in Sumatra and Indonesia. As part of sustainable economic growth and the Sustainable Development Goals (SDG), this growth creates opportunities for equitable development, reducing poverty and unemployment, and accelerating economic advancement. Semen Merah Putih, one of the most innovative cement producers, is committed to supporting all processes of infrastructure improvement in Indonesia, particularly in North Sumatra.
Syarif Hidayat, Head of Technical Marketing at Semen Merah Putih, explained that the company possesses an adaptive innovation gene that aligns with the current and future infrastructure development initiatives undertaken by the government. His company plays a vital role in connecting various needs among the government, private sector, contractors, and communities involved in infrastructure development.
"Semen Merah Putih recognizes the critical role of infrastructure in advancing North Sumatra and Indonesia. Therefore, we are dedicated to being a trusted partner for the government, contractors, and communities in North Sumatra, delivering high-quality infrastructure through our unique and innovative products," Syarif stated during a press conference in Medan, North Sumatra, on Saturday, June 8, 2024.
To continually support the progress and welfare of the people in North Sumatra, Semen Merah Putih remains committed to promoting high-quality infrastructure development in the region. Through innovative cement products and exceptional services, Syarif explained that this initiative aligns with the company’s vision to actively participate in every process of national development and enhance the quality of life for the community.
At the same event, Adi Abdul Hafiz, Head of Application Value Added Solutions at Merah Putih Beton, emphasized that Semen Merah Putih has a strong commitment to supporting infrastructure development in North Sumatra. The company also provides a team of experienced experts to facilitate the implementation of Semen Merah Putih products in various infrastructure projects.
"We offer innovative, high-quality cement products specifically designed to meet the infrastructure development needs of this region. With the support of our experienced expert team, we are committed to delivering the best services to our customers and the community in North Sumatra," he stated.
Semen Merah Putih's support for quality infrastructure development in North Sumatra has already begun with its involvement in the renovation of a road intersection in the Medan Industrial Area. This intersection is one of the busiest junctions in Medan.
In this project, through its subsidiary Merah Putih Beton, Semen Merah Putih supplies innovative ready-mix concrete designed for various unique and robust applications, featuring its flagship product, ForeCrete VIPERS, the first and only ready-mix that can dry in just three hours.
VIPERS, a ready-mix product from Merah Putih Beton, provides a quick concrete solution for road repairs and construction.
Unlike traditional road repair methods that take days, VIPERS requires only three hours overnight to reach its maximum strength. The ready-mix product from Merah Putih Beton is ideally suited for application in major cities across Indonesia, allowing for faster road reopening while still achieving the necessary road strength to minimize congestion caused by prolonged repair processes.
Developed according to ASTM C-94 Ready-Mixed Concrete specifications, as well as ACI 318 Structural Concrete and SNI 2847:2013 standards, this product boasts exceptional strength, optimal workability, and high durability. VIPERS enhances the strength and longevity of highways, simplifying and expediting the concreting process to support construction or renovation efforts. Through its commitment, Semen Merah Putih continuously innovates its products to support quality national infrastructure.
In addition to VIPERS, Merah Putih Beton offers other innovative ready-mix products such as Qua_Drop. Qua_Drop is a specialized concrete product with high permeability that allows water from rain or other sources to pass through. With a water absorption capacity of 600 liters per square meter per minute, Qua_Drop prevents water pooling and helps recharge groundwater. It is particularly suitable for parking areas, low-traffic roads, or residential streets.
Adi added that Semen Merah Putih offers a variety of cement and concrete types specifically designed to meet the diverse infrastructure development needs of Indonesia, especially in North Sumatra. "We uphold high-quality standards in our cement production process. Through our ongoing research and development laboratory, as well as technical consultation services that cater to various needs, we strive to create higher quality, eco-friendly cement and concrete products," Adi explained.
Separately, Tambos Nainggolan, the Commitment Maker (PPK) for North Sumatra Province, representing the Medan Regional Government, stated that improving the quality of sustainable infrastructure development in Medan has become a top priority for his institution.
He expressed confidence that having private sector support for reliable infrastructure would facilitate smoother development in the region. "We greatly appreciate Semen Merah Putih's support in achieving better and higher quality development in Medan. We hope this collaboration will help accelerate infrastructure development in this area and improve the quality of life for the community," he remarked.
Syarif added that Semen Merah Putih continues to strive for innovation and product quality to support national infrastructure development, including in North Sumatra. "With strong commitment and support from various stakeholders, Semen Merah Putih believes that together we can achieve progress and prosperity for all the people of North Sumatra," Syarif concluded.
Semen Merah Putih is confident that with commitment and close collaboration from all parties, quality infrastructure can be built in North Sumatra. High-quality infrastructure will drive economic growth, create new job opportunities, and improve the living standards of the community.
